Email marketing experts since 2003


WE CREATE AWARD-WINNING EMAIL MARKETING CAMPAIGNS TO FUEL YOUR BUSINESS GROWTH

We’re Jarrang and since 2003 we’ve been helping business like yours grow, develop and thrive by turning data into sales with our market-leading email marketing campaigns.

We make it our business to understand yours. Through understanding your customers’ likes, preferences and behaviours, we’re able to deliver hand­-crafted, relevant and personalised email marketing campaigns, built around ensuring there is a significant return on your investment.

Our services

How We Do It

Understanding your customers

Our approach is simple; we work with you to find out what your customers want, then we identify the best way of delivering it to them.

We’ll be proactive partners in your business, continually evaluating, recommending and implementing ways to improve returns. Four key values sit at the heart of our business and it’s these values we bring to the table with every client we work with.

Trust

Great relationships are all built on trust.

We earn your trust through our skill, integrity and professionalism. You’ll be trusting us with your brand and your business; it’s a responsibility we take seriously.


DISCOVER HOW ONE 150-YEAR OLD BUSINESSES TRUSTS US TO SUPPORT THEIR GROWTH AND SUCCESS

Read the Dege & Skinner case study

Expertise

We’ve been immersed in the digital marketing industry for over a decade, learning from the past and using it to help us predict the future.

We constantly evolve our way of working to stay on the cutting edge, aware of the latest trends and developments, in order to give you the advantage over your competitors.


SEE HOW OUR AUTOMATED EMAIL MARKETING PROGRAMME REVOLUTIONISED THE SALES PROCESS FOR ONE MULTINATIONAL COMPANY

Read the Quinyx case study

Partnership

We care about what we do.

That’s why we do it with sincerity, honesty and empathy. We’re an extension of your team and our focus on delivering an exceptional service with proactive guidance is what sets us apart from other agencies. We pride ourselves on listening to your needs and making sure you get exactly what you’re looking for.


FIND OUT HOW WE'RE WORKING ALONGSIDE ONE OF THE COUNTRY’S TOP HOTELS TO ENHANCE THE EXPERIENCE OF THEIR GUESTS

Read The Royal Crescent Hotel case study

Commerciality

Too many marketing agencies make decisions based on whims, hunches and gut feelings.

We’re not one of these. We make evidence-based decisions driven by data to ensure your lasting success. Everything we do has a commercial objective and we make sure we help you achieve your business goals.


SEE HOW OUR EMAIL MARKETING SERVICE BECAME AN INDISPENSABLE SALES TOOL FOR THIS FAST-PACED COMPANY

Read the Skiline case study

Our Process

Primary Data

1. Primary Data

Understanding your customers

Our first step is to develop our understanding of your customers by reviewing your primary data. This includes information you hold in mailing lists, customer relationship management systems, and any third-party integrations which collect data for you.

We analyse your data in terms of quality and quantity to get a better idea of how we can use it to power your email marketing campaign, how we can improve it and how we can grow it.

Secondary Data

2. Secondary Data

Understanding your business

Your secondary data will give us an insight into how your customers interact with your business. Before we make any recommendations on the type of emails you should be sending, we’ll delve into your analytics, email reports and persona analysis to better understand the way your customers behave and engage with you. This allows us to make evidence-based and data-driven decisions when it comes to creating your campaigns.

Campaign Creation

3. Campaign Creation

The right message for your customers

Once we’ve built up an understanding of your customers and your business we then bring in the creative flair. Through our analysis, we’re able to create the right messages for your customers and identify the best way of delivering them, whether this be through utilising dynamic content and email automation or running a reactivation campaign. This means your customers will receive personalised and relevant content, which always stands the best chance of converting.

Execution

4. Execution

Practised precision

Every email campaign we send out undergoes a strict sign off process where it’s tested across different devices and email clients by our developers and account managers. 90% of people will stop viewing an email if there are any issues with how it’s displayed. That’s why we we make sure all ours are executed precisely and with perfection. And being a process driven organisation helps us significantly reduce the margin for error.

Analysis

5. Analysis

Maximising returns

Every email campaign needs analysis so we can learn what works for you, your business and your customers. By measuring everything we do we’re able to glean a better insight and understanding of your business to help us improve and refine the next campaign. Commerciality is one of our cornerstones and this is why ensuring you see a return on investment is key for us. Constant analysis of our email marketing campaigns enables us to do this.