Quinyx came to us in 2014 with a clear set of goals: to establish themselves in the UK market and to generate high-quality leads for their sales team.
With nearly a decade of trading under their belts in the Nordic markets and a product used by businesses like McDonalds, GANT and Burger King, they had established pedigree and ambitious growth targets. That’s why they needed a partner they could trust and who could give them the results they were looking for.
“We started working with Jarrang at the start of 2014 when we were entering the UK market,” says Johanna Petersson, International Marketing Director at Quinyx.
“Through different connections, we’d heard about Stafford and the success he’s created with Jarrang. We were keen to find out more and see how Jarrang could help us with the digital side of our marketing and breaking into the UK market.”
“Since then Jarrang have helped us with an integrated marketing programme including lead generation, email marketing, content creation, SEO and PPC. Right from the start it has always worked well.”
Quinyx work with businesses across Europe, helping them use time more effectively, save costs and optimise performance through a market-leading workforce management solution.
Our challenge has been to establish them in the UK market and put the right message in front of the right people. To do this, and to do it well, we had to understand every aspect of their business; their aspirations, the way they operate, their culture, their product and their target markets.
By adopting an approach which has seen us become an extension of their sales and marketing team, we’ve not only been able to help them generate significant business in the UK but also create strategies and assets they use across their global markets.
“WORKING WITH JARRANG IS LIKE HAVING A MARKETING PARTNER IN THE UK. THE RELATIONSHIP HAS ALWAYS BEEN A STRONG ONE. FOR US IT’S LIKE WORKING WITH COLLEAGUES RATHER THAN CONTRACTORS WHICH IS EXACTLY WHAT WE WANTED AND SO IMPORTANT TO US WORKING EFFECTIVELY AS A TEAM.”
According to Johanna Petersson, it’s the ability to find solutions which sets Jarrang apart. “It’s the attitude and culture at Jarrang that’s always impressed me the most,” she says. “It’s very solution orientated and feels like it is a close match to our culture at Quinyx which is important for building a successful relationship and reaching the results that we want.”
“I would definitely recommend Jarrang, I’ve only ever had positive experiences working with them and couldn’t recommend them highly enough.”
Through a proactive partnership, trust and technical expertise when it comes to delivering sophisticated and automated marketing programmes, we’ve been able to help Quinyx grow, develop and establish a firm foothold in the UK market.
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