1. Primary Data
Understanding your customers
Our first step is to develop our understanding of your customers and we do this by reviewing your primary data. This includes information you hold in mailing lists, customer relationship management systems, property management systems (if appropriate) and any third-party integrations which collect data for you.
We analyse your data in terms of quality and quantity to get a better idea of how we can use it, how we can improve it and how we can grow your business by using it.